Affordable lipsticks of high quality – Avon True Colour Supreme Nourishing Lipstick – In-Depth Review and Ingredient Analysis

I love lipsticks, you love lipsticks, who doesn’t love lipsticks. But the best thing about lipsticks is having a collection of colours to choose from, to complete any look or express any mood.

I’ve tried many lipsticks and despite the big trend of liquid lipsticks, I’ve always preferred the normal type because I have dry lips. I’ve worked with @shopwithjadekayy, an Avon representative, to find moisturising but also cheap lipsticks of high quality and I’ve come across the Avon True Colour Supreme Nourishing Lipstick range and I love it. Cheap does not always mean low quality!

To buy this or other Avon products click here or contact @shopwithjadekayy.

Avon True Colour Supreme Nourishing Lipstick 15_20180820113821421

Let’s have a detailed look.



In the pictures I’m using the lipstick in colour Conditioning Cherry but this range contains 16 colours of which 4 are plums/pinks, 4 are nudes/pink nudes, 4 are corals/red and the last 4 are wines which is wear the conditioning cherry colour falls in. For all the colours see the picture below.


I love this colour and the colour range, although it’s not huge, it covers a good amount of lipstick colours. You might not find a coverage for your blues, purples or other non-ordinary colours but you can build a nice lipstick core collection of must have colours with this range.

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Avon True Colour Supreme Nourishing Lipstick in colour Conditioning Cherry


Texture and Finish

I loved the texture of this lipstick. It instantly feels like your lips are hydrated deeply  without it feeling sticky or heavy. The hydrated feeling also lasts for a while and it’s not just for those first few minutes. This is something that I’ve noticed in many other “hydrating” type lipsticks, they feel hydrating at first but they slowly feel like a matte lipstick would, not drying or heavy but neither hydrating. These Avon lipsticks have a hydrating feeling that also declines but overall lasts much longer.


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Smell and Taste?

This lipstick has a very subtle, cosmetic lipstick meets cherry scent, which is pleasant.

I’ve added a taste category here too, but please don’t eat your lipsticks. The category is here simply because practically whether you want to or not, it’s not uncommon to lick your lips or somehow taste the lipstick off your lips while you eat or drink something.

This lipstick doesn’t taste of anything.



This lipstick transfers upon contact, like any other lipstick. It comes off when eating or drinking but not so much that your lips will look bare. There will still be a lot of colour on your lips but it will of course be faded in comparison to the starting colour. That’s true for all lipsticks though so it’s not a specific disadvantage of this one.


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One Avon True Colour Supreme Nourishing Lipstick retails for £5.50 which is an amazing price! That’s a third of the money needed to buy an Urban Decay or MAC lipstick for example. This means that for the same price you can buy 3 of these! Now that’s how you quickly create a lipstick collection.

However, bear in mind that this lipstick is £5.50 only until August 30th 2018 and then it goes up to £8. Still cheap but hurry if you want to get yours cheaper!

To buy this or other Avon products click here or contact @shopwithjadekayy.



This lipstick didn’t come with outer packaging which I guess is one way of keeping these products cheaper. It does come with a plastic seal type of cover though, so you know that it’s new and no one has touched this lipstick before.

The actual lipstick packaging looks nice, simple and elegant. It also looks much more expensive than it is! It’s made of plastic and it’s very durable. I’ve actually dropped it a few times and both lipstick bullet and packaging were fine. Phew.

The packaging is light enough to easily travel around with it but not so light that it feels cheap.



This lipstick is amongst the most hydrating lipsticks I’ve ever tried, in terms of how it feels on the lips. It’s not heavy or sticky and the hydration feeling lasts for a while, not just for a few moments after application.

To find out if this lipstick is actually hydrating, see the ingredient section below.


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Practicality of use – user experience

Like any lipstick bullet, this is very easy to use and apply on the lips. It feels very soothing and moisturising especially to dry lips and the colours look gorgeous.


Skin compatibility

The brand doesn’t specify a specific skin type for this lipstick range, it’s very rare for brands to do so for lipsticks anyways! Nevertheless, I’d say that this lipstick is appropriate for all and an absolute treat if you have dry lips.

There are also no skin type specific ingredients.


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Here’s what the brand says about this lipstick range:

“Softens, smooths and protects. SPF 15 with moisturising jojoba oil and honey”

The fact that these lipsticks contain SPF 15 is a major advantage and something that quite frankly all lipsticks should include but don’t !



I just love this Avon lipstick range, it’s almost a diamond in the rough. Whether you are an Avon fan or not, these lipsticks are of very high quality and very cheap. If you have dry lips this range is an amazing option that offers lovely lipstick colours with SPF and moisturisation.


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This lipstick contains an incredible 56 ingredients which is a lot for a lipstick! Goes to show you that cheap doesn’t always mean less or simple!

In general, this lipstick has 41 ingredient positives, meaning that 41 of the 56 ingredients will offer you some kind of skin care benefit (some of course more than others). With that many ingredients you can imagine it is almost impossible to not have any ingredient negatives, but surprisingly there are only 4. With the exception of parfum, which is completely unnecessary and could be easily removed, the rest 3 of the ingredient negatives are actually “potential negatives” and not definite ones, as there is no solid scientific proof on them just speculation and early data. This means that this lipstick has overall very good ingredients and even contains some hero must have skincare compounds like vitamins, anti-oxidants, hyaluronic acid, collagen and peptides. What else could you ask of a £5.50 lipstick?!

To keep this article shorter, I am only mentioning ingredients that have a nourishing effect on the lip’s skin in the ingredient positives list below and ignoring any compounds present only for formulation purposes or colourants.

Note that the ingredients listed on the packaging of this product and online are quite different. In this article I’m using the ingredient list found on the product packaging, as websites can often be neglected to be updated when formulations change, whereas a product should always come with the right ingredient list and packaging (obviously I’m making an assumption here, the packaging could be wrong too).


Ingredient positives:

  1. Diisopropyl Dimer Dilinoleate – A skin conditioner that can moisturise.
  2. Ethylhexyl Methoxycinnamate – A UV absorber.
  3. Diisostearyl Fumarate – A skin conditioner.
  4. Polyglyceryl-2 Diisostearate – A skin conditioner.
  5. Squalane – A moisturiser, source of replenishing fatty acids and anti-oxidants. Creates a barrier between the skin and the environment, keeping the moisture in and also conditions the skin.
  6. Lanolin – A good skin conditioner especially for dry skin.
  7. Petrolatum – A moisturiser, skin conditioner, skin protector and soother. Despite the large negative publicity, there isn’t as much scientific evidence to support that this ingredient is negative for the skin.
  8. Isopropyl Isostearate – Skin conditioner and humectant (=locks moisture in).
  9. Stearyl/PPG-3 Myristyl Ether Dimer Dilinoleate – Skin conditioner.
  10. D1-C12-15 Alkyl Fumarate – A skin conditioner.
  11. Zea Mays (Corn) Starch – A skin protector.
  12. Phenyl Trimethicone – A skin conditioner.
  13. Cetyl Alcohol – Conditions and softens the skin.
  14. Simmondsia Chinensis (Jojoba) Seed Oil – A skin conditioner that can enhance the skin’s restorative properties.
  15. Cholesteryl/Behenyl/Octyldodecyl Lauroyl Glutamate – A skin conditioner and protector.
  16. Tocopheryl Acetate – A more stable form of vitamin E. A hero anti-oxidant molecule. A skin conditioner that also enhances the ability of sunscreens. Can help with inflammation. Check out: Vitamins C & E – Do they work in skin care?
  17. Glycerin – Found naturally in the skin so can be seen as a skin replenishing ingredient. A skin conditioner that helps improve and smooth the appearance of skin. A good moisturiser that is almost always present in moisturising products.
  18. Caprylyl Glycol – A skin conditioner.
  19. Hydrogenated Castor Oil – A skin conditioner.
  20. Behenyl Erucate – A skin conditioner.
  21. Allantoin – A skin conditioner.
  22. Lecithin – A lipid that improves skin equilibrium.
  23. Aloe Barbadensis Leaf Extract – Skin conditioner, locks moisture in (=humectant). Some consider it to have anti-flammatory properties and protects against UV-damage. This is not a sunscreen and you still need SPF. Some have reported it to stimulate collage production and therefore, reduce the appearance of wrinkles.
  24. Calcium PCA – A skin conditioner and humectant.
  25. Cera Alba – Skin conditioner that can be particularly beneficial to dry skin as it can create a barrier and lock water into the skin (=humectant). Can also be a source of vitamin A.
  26. C12-15 Alkyl Benzoate – A skin conditioner and anti-microbial preserving agent.
  27. Hyaluronic Acid – Known in the science community as the fountain of youth compound. It can hold up to 1000 times its weight in water, so it is a king moisturiser. Helps wounds heal faster and increases collagen production leading to younger looking skin. For more info and all the scientifically proven claims see “Hyaluronic acid – the fountain of youth?”
  28. Mel Extract – A skin conditioner, humectant and moisturiser. Check out Honey in cosmetics – Is it worth seeking out?
  29. Hydroxyethyl Urea – Skin conditioner and humectant.
  30. Collagen – A natural humectant (=locks in water) and moisturiser. It does not penetrate the skin and therefore, will not boost your skin’s collagen supply or underlying structure but it can protect and treat the surface level of the skin.
  31. Ethylhexyl Palmitate – Skin moisturiser.
  32. Hydrolysed Silk – A skin conditioner and humectant.
  33. Pentylene Glycol – A humectant.
  34. Biotin/Folic Acid/CyanocobaltAlamin/Niacinamide/Pantothenic Acid/Pyridoxine/Riboflavin/Thiamine/Yeast Polypeptides – A skin conditioner.
  35. Tribehenin – Skin conditioner and softener.
  36. Retinyl Palmitate – A less irritating pre-version of Vitamin A, our bodies convert this to retinol. A skin conditioner and anti-oxidant.
  37. Tamarindus Indica Seed Extract – Skin conditioner and humectant.
  38. Lauroyl Lysine – A skin conditioner.
  39. Urea – A humectant and skin conditioner.
  40. Beta-Carotene – A skin conditioner. Beta-carotene is converted to Vitamin A inside the human body.
  41. Palmitoyl Oligopeptide – Skin conditioner, stimulates collagen production, anti-ageing, activity similar to retinol without the side effects. Hero compound.


Ingredient negatives:

  1. Ethylhexyl Methoxycinnamate – Some but not conclusive evidence on this compound having hormone mimicking effects.
  2. Parfum – This ingredient represents an undisclosed mixture of compounds that give the product scent. There’s more than 3000 molecules that fall under this category and I personally do not like that there are some ingredients that are undisclosed and hidden under this general name. Parfum doesn’t offer any skin care benefit or make the product work better, in fact some believe it could harm the barrier of the skin. In general, this ingredient mixture only adds possible irritation to those with specific allergies or skin sensitisation.
  3. Lecithin – Generally considered safe but some suspect this to be a carcinogen. However, there is no proof.
  4. Urea – There are quite a few concerns around urea including cancer and Dementia disease. However, more studies are needed to confirm these claims.


Ingredients that can cause irritation to some:

This is actually really case specific, as different people have different sensitivities and allergies. Just because a compound has been reported by some to cause sensitivity, it doesn’t mean you will have an issue. “Sensitizer” compounds being present is not a negative in my opinion, as this is the case with pretty much everything out there and funnily enough I’ve seen products that are targeted specifically for sensitive skin, containing some compounds that have been reported by some, or are known to be, sensitizers.

If you have sensitive skin or you are prone to skin sensitisation and unwanted reactions, try a little bit of this at the back of your hand first and consult a medical doctor if you are concerned.

With that being said, the following compounds present in this lipstick have been either proven or claimed by some to be sensitizers, irritants, allergens etc: Lanolin, Polyethylene,  Tocopheryl Acetate, Ethylhexyl Palmitate, Pentylene Glycol, Retinyl Palmitate, Urea.


Full list of ingredients: 

Diisopropyl Dimer Dilinoleate, Ethylhexyl Methoxycinnamate, Diisostearyl Fumarate, Polyglyceryl-2 Diisostearate, Squalane, Lanolin, Polybutene, Ozokerite, Microcrystalline Wax, Petrolatum, Polyethylene, Isopropyl Isostearate, Stearyl/PPG-3 Myristyl Ether Dimer Dilinoleate, Sucrose Acetate Isobutyrate, D1-C12-15 Alkyl Fumarate, Zea Mays (Corn) Starch, Phenyl Trimethicone, Polymethylsilsesquioxane, Cetyl Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil, Cholesteryl/Behenyl/Octyldodecyl Lauroyl Glutamate, Silica, Tocopheryl Acetate, Glycerin, Caprylyl Glycol, Hydrogenated Castor Oil, Behenyl Erucate, Allantoin, Synthetic Fluorphlogopite, Lauryl Methacrylate/Glycol Dimethacrylate  Crosspolymer, Parfum, Allyl Methacrylates Crosspolymer, Lecithin, Aloe Barbadensis Leaf Extract, Calcium Sodium Borosilicate, Isopropyl Titanium Triisostearate, Calcium PCA, Cera Alba, Ethylene/Propylene/Styrene Copolymer, C12-15 Alkyl Benzoate, Hyaluronic Acid, Mel Extract, Hydroxyethyl Urea, Collagen, Ethylhexyl Palmitate, Butylene/Ethylene/Styrene Copolymer, Hydrolysed Silk, Pentylene Glycol, Biotin/Folic Acid/CyanocobaltAlamin/Niacinamide/Pantothenic Acid/Pyridoxine/Riboflavin/Thiamine/Yeast Polypeptides, Tribehenin, Retinyl Palmitate, Tamarindus Indica Seed Extract, Lauroyl Lysine, Urea, Beta-Carotene, Palmitoyl Oligopeptide [May contain Mica, CI 77120, CI 77891, CI 77163, CI77491, CI 77492, CI 77499, CI 15850 CI 19140, CI 75470, CI 42090, CI 17200, CI 15985, CI 16035]


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This is an incredible lipstick range for very little money. The ingredients are very good and the lipstick itself feels very moisturising on the lips. The colour range might not be as extensive as others but it covers a good range of must have colours for all looks and skin tones. If you are looking for a quick and cheap build up of a lipstick collection, or even simply a moisturising lipstick, then this is a good place to start!

I recommend this product.

To buy this or other Avon products click here or contact @shopwithjadekayy.

I’d like to thank the Avon Representative, @shopwithjadekayy, for sending me this lipstick for free!

Avon True Colour Supreme Nourishing Lipstick 9_20180820114210465

Beauty is a very personal thing, we all have different skin, requirements and biological build which can influence things. What worked for me might not work for you and vice versa. Have you ever tried these products? Did they work for you? Let me know your experiences below!

I am not affiliated with any company or brand. These are my views and experiences.

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