Tarte Gifted Amazonian Clay Smart Mascara – In-depth Review and Ingredient Analysis

Mascaras are an excellent tool for instantly looking more awake and also making your eyes slightly bigger. They are probably one of the most common makeup items that even the “non-foundation or heavy makeup” people wear and there’s so many of them out there that it has become very hard to choose.

Mascaras though, are also one of those cosmetics that can be quite personal as the product might work better or worse depending on the original quality of your lashes. As a result, everyone has their favourite and there aren’t many of them that are by far loved or hated the most.

In this post post we will be exploring the details of the Tarte Gifted Amazonian Clay Smart Mascara which works well for me. It’s worth noting though that I naturally have relatively long and thick lashes already and therefore, I don’t know if this would also work for thinner, shorter lashes. Let me know in the comments below!

Let’s get into the details.


Tarte mascara 3



The Tarte Gifted Amazonian Clay Smart Mascara comes with outter packaging which looks typical Tarte branded. I personally don’t find it particulalry beautiful but it’s personal taste.

The mascara itself comes in the typical mascara bottle but its outside is covered in a thin layer of wood. Don’t be fooled though, the mascara itself is contained in a plastic tube, the wood is just a thin decoration outside. This also means that this mascara packaging is overall thicker than normal.

Again, I personally didn’t like this design as it’s not particularly pretty and gives the wrong impression but atleast it stands out.



The Tarte Gifted Amazonian Clay Smart Mascara is available only in black.



This mascara retails for £21 for 7mL. Definetely not as cheap as the drugstore ones but also not as high-end as others! I would probably classify it as a mid-range mascara, price-wise.



The Tarte Gifted Amazonian Clay Smart Mascara lasted me 8 hours+ with very minimal lowering of the lashes.


Transfer proof tests

This mascara never transferred or left bits behind.


Practicality of use – user experience

Like any mascara, the Tarte Gifted Amazonian Clay Smart is very simple to use. There is nothing special or bad here to mention. The wand is mediocre, but atleast it does have some hairs (not like those strange hairless plasticky ones) and it works.

Tarte mascara wand



This mascara left my lashes long and black but it wasn’t the best thickness-wise. If you are looking for a less natural mascara that both lengthens and thickens then you are better off with the Marc Jacobs Beauty​ Velvet Noir.

However, the Tarte Gifted Amazonian Clay Smart is great for everyday and professional looks.



This mascara smells intesnly of…mascara! It doesn’t contain fragrance.


Tarte mascara 1



The Tarte Gifted Amazonian Clay Smart Mascara lasts for 6M which is more than enough time, not only to use it up but also for safety purposes. Mascaras are actually one of the top hazardous cosmetics to use when it comes to bacterial contamination because they are used for long periods and are applied so close to the eyes. Change up your mascara every 1-3 months! For more info check out: Should we be using expired make up? What are the guidelines for the correct use of cosmetics?

This product has been manufactured in Italy and assembled in Taiwan.

Here’s what the brand says about this mascara:


A top-rated, vegan, Amazonian clay-infused lengthening mascara that treats your lashes & delivers soft volume.


Boosts thickness, length, & curl with a blend of antioxidants & conditioners while Amazonian clay replenishes without making lashes feel crunchy or heavy. The formula delivers soft, weightless volume while it nourishes for stronger & healthier lashes.

Part of the Amazonian Clay Collection.

Always formulated without: Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten


Wedge the wand at the base of lashes & pull out in a zig zag motion to reach every lash.


dermatologist tested
ophthalmologist tested
safe for contact lens wearers



It wouldn’t be ethical if we didn’t talk about the credibility of this section. It is very hard to impossible most of the time to verify the information or credibility of the sources, so please take this section with a pinch of salt unless stated otherwise. This section is not meant to be definitive and is most likely more about reputation around those subjects than credible information. If you have additional or more correct information please email: bondsofbeautymail@gmail.com

Tarte is a cruelty free brand.



The Tarte Gifted Amazonian Clay Smart Mascara contains 22 ingredients of which 14 are potential positives, 2 potential negatives and 6 potnetial irritants.

It is not a skincare worthy product but it’s makeup so it shouldn’t have to be. For a mascara though it does contain some better ingredients than others. However, it is worth remembering that hair our of the follicle (meaning hair out of the skin) is dead and so these ingredients will not nourish your lashes, just condition them.

To keep this article short, I am only listing the ingredients that are skin or hair nourishing or positive/negative, while ignoring the ones that only play formulation or dye purposes. For the full list of ingredients scroll down to the “full list of ingredients” section.


Ingredient positives:

  1. Water/Aqua/Eau – based formulation.
  2. Cyclopentasiloxane – A hair and skin conditioner. Temporarily fills in wrinkles or crease lines to give a more “plump” look. It enhances fluidity, making the formulation more silky spreadable and it can also “lock in” water by forming a “protective barrier” on the skin (=humectant).
  3. Oryza Sativa (Rice) Bran Wax/Oryza Sativa (Rice) Bran Cera – Skin and hair conditioner.
  4. Hydrogenated Olive Oil Stearyl Esters – Hair conditioner.
  5. Propylene Glycol – A skin conditioner and humectant.
  6. Palmitic Acid – A fatty acid skin replenisher and cleansing agent, especially good for older skin. Some claim it has anti-oxidant properties.
  7. Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire de Candelilla – Skin conditioner and film former.
  8. Acacia Senegal Gum – Skin soother, adhesive, fragrance and film former.
  9. VP/VA copolymer – A film former than keeps the hair fixed for longer.
  10. Polyvinyl Alcohol – Can aggravate the skin if not used in combination with the right ingredients and amounts.
  11. Panthenol– Form of vitamin B5. A moisturiser and potential acne treatment.
  12. Ethylhexylglycerin– A weak preservative and skin conditioner that is often used in ointments for eczema.
  13. Ascorbyl Palmitate – Form of Vitamin C. Anti-oxidant, helps bind other vitamins. This form of vitamin C penetrates the skin faster. Collagen builder and free-radical scavenger. Anti-ageing. Works synergistically with vitamin E. For more details see post “Vitamins C & E – do they work in skin care?”
  14. Kaolin – A drying agent that can limit cakeyness and control oil production.


Ingredient negatives:

  1. Alcohol Denat.– There is evidence suggesting that low molecular alcohols (denat. or not) damage and dry the skin. This can in turn enhance the penetration of other compounds into the skin, although sometimes this might not be a negative.
  2. Palmitic Acid – Can be drying.


This is actually really case specific, as different people have different sensitivities and allergies. Just because a compound has been reported by some to cause sensitivity, it doesn’t mean you will have an issue. “Sensitizer” compounds being present is not a negative in my opinion, as this is the case with pretty much everything out there and funnily enough I’ve seen products that are targeted specifically for sensitive skin, containing some compounds that have been reported by some, or are known to be, sensitizers.

If you have sensitive skin or you are prone to skin sensitisation and unwanted reactions, try a little bit of this at the back of your hand first and consult a medical doctor if you are concerned.

Check out: What is sensitive skin? What are the causes and what can we do?

The following compounds present in the mascara have been either proven or claimed by some to be sensitizers, irritants, allergens etc: Alcohol denat., Propylene Glycol, Triethanolamine, Acacia Senegal Gum, Phenoxyethanol, Isopropyl Alcohol.


Full list of ingredients:

Water/Aqua/Eau, cyclopentasiloxane, oryza sativa (rice) bran wax/ oryza sativa (rice) bran cera, hydrogenated olive oil stearyl esters, cera carnauba/copernicia cerifera (carnauba) wax/cire de carnauba, alcohol denat., propylene glycol, palmitic acid, triethanolamine, stearic acid, nbsp;candelilla cera/euphorbia cerifera (candelilla) wax/cire de candelilla, acacia senegal gum, VP/VA copolymer, polyvinyl alcohol, panthenol, aminomethyl propanediol, nbsp;ethylhexylglycerin, ascorbyl palmitate, kaolin, phenoxyethanol, isopropyl alcohol, iron oxides (CI 77499).


Tarte mascara 4



The Tarte Gifted Amazonian Clay Smart Mascara works well for me. It gives me long lashes but not particularly thick ones. It is great for every day or professional looks, when you want to open up the eyes but not look like you are wearing falsies.

Mascaras though can be very personal so let me know in the comments below, did this work for you?


Tarte mascara 2

I am not affiliated with any company or brand. These are my views and experiences.
Beauty is a very personal thing, we all have different skin, requirements and biological build which can influence things. What worked for me might not work for you and vice versa. Have you ever tried these products? Did they work for you? Let me know your experiences below!

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2 responses to Tarte Gifted Amazonian Clay Smart Mascara – In-depth Review and Ingredient Analysis

  1. I’ve never tried this before but I really haven’t been able to find a mascara that works well for me. For a while I liked the IT superhero mascara but than realized it was making my lashes a bit clumpy but it’s gone bad now and has been put in my empties/unusable

    Liked by 1 person

    • I feel you, mascaras are definitely one of those items that are super personal as their performance can highly depend on the natural condition of our lashes. The mascaras that work for my long lashes never work for my mom’s short ones!

      Liked by 1 person

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